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Web analyst

Be part of changing an industry and work with the industries biggest brands and companies!

DanAds is on a mission to democratise digital Ads through self-service and give all global Media owners a fully automated self-service infrastructure that enables them to reach entirely new advertiser segments and focus on revenue driven tasks instead of manual administration.

DanAds was founded in 2013 with a belief that transparency between advertisers and publishers is necessary to increase engagement, revenue and future scalability.

We are the leading provider of digital advertising self-service platform which comes with the best features of ad forecasting, one-to-one direct programmatic, targeting options and ad-tools for publishers and advertisers. We work with some of the biggest companies in the Industry, such as eBay, Bloomberg Media Group, Philips, TripAdvisor and Truecaller.

We're a small but tight-knit team challenging the very foundation of how the Ad industry works.

We are hiring a Web analyst  to DanAds Business Insight team, our client growth and success team, focusing on making sure our clients self-service advertising businesses are as successful as possible through the use of data, analysis of user journeys and funnels, best-practices B2B marketing activities & processes and growth tools.

What You’ll Do

As Web analyst, you will be responsible for analysing the user journeys and funnels of our clients self-service advertising platforms, making sure acquisition and activation of platform advertisers are as high as possible. You will work in the commercial team and will report to the Chief Commercial Officer and work directly with our clients such as eBay, TripAdvisor and Truecaller, supporting them with analysis and initiatives to increase growth.


You Will

  • Through web analysis and data increase our clients’ platforms user growth and activation. Use data to continuously identify and work on ways to improve platform acquisition, conversion and activation of our client’s end users (advertiser buyers)
  • Lead cross functional analytics initiatives. Choosing core focus areas and objectives for the growth team to work on and identifying new tools and processes to implement to support platform growth.
  • Use web analytics tools such as Google Analytics and Hotjar to understand user journeys and funnels, and identify issues or areas to improve in clients’ platforms to reduce drop offs, and implement new features, development, marketing or growth activities and tools based on the analysis
  • Define and set up conversion goals and user funnels for each client’s platform to track
  • Create reporting format and actionable recommendations based on reports and data gathered
  • Implement ‘non technical’ optimization initiatives, including planning, idea management, testing, optimization, reporting, and forecasting.
  • Growth monitoring – keep track on significant metrics changes in order to mitigate negative ones and take advantage of positive ones.

Who You Are

Besides being a self starter that gets things done, we believe the right person has:

  • Fluency in English, both written and verbal.
  • Bachelor’s degree or equivalent experience
  • 1 - 3 years experience as Web analyst, preferably within B2C/B2B start-ups and / or mid-size organizations, or management/digital consulting
  • A rockstar in web analysis and someone who’s not afraid to recommend actionable ideas on how to improve things and execute on them
  • Experience of setting up strategies for conversion goals and user funnels
  • A wizard with Google Analytics and other web analytics tools such as Hotjar
  • Analytical mindset with experience in data analysis and reporting as well as presenting data to other team members, clients and stakeholders
  • Experience and knowledge of growth tools such as chat widgets, auto-messaging, cart abandonment email tools and other
  • Superior interpersonal and communication skills
  • Experience working with both external and internal stakeholders
  • Project management experience of small to medium sized teams
  • Mastery of A/B test principles and methodologies for controlled experiments


Please send your resume and cover letter in English as soon as possible.

Apply for this job

Or, know someone who would be a perfect fit? Let them know!


Norra Malmvägen 143
191 62 Sollentuna Directions info@danads.se

Why work with us?

We offer an opportunity to be part of changing an industry and work with some of the biggest companies and brands on the planet doing so.

  • Competitive salary

  • Wellness grant and occupational pension

  • A fun and entrepreneurial environment

  • Career growth opportunities

Workplace & Culture

We believe in working hard, challenging status quo, and having fun! Though we maintain a culture of a startup, we're working with some of the biggest names in the industry, and competing with companies 100x times our size, meaning we need to be both professional, structured and fast-moving, all at the same time.

Our flat structure allows people to get involved at every level, forging a culture of collaborative entrepreneurship that will last however big we get. We’re agile and informal, which gives you the chance to really make an impact and be a part of maing DanAds the leader in our industry!

Already working at DanAds?

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