In short :

Creating a new marketing role at a fast-growing company
Creating content our clients are interested in
Sharing content on the channels they use
Measuring the results of your content marketing activities

In more detail:

The majority of your role will be surrounding content marketing, but being a scale-up with a wide range of marketing activities from client projects, international events and PR to marketing activities, expect your role to be diverse and taking shape as we grow!

Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.

This role requires a brand publisher mindset: to create the content our audience is looking for and then to optimize the path to conversion

Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost

Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution, and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.

Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. Understand the basic best practices of the main social media channels, which content and approaches work on each and why

Measurement and optimization of the program will be required on a regular and ongoing basis

Management of all creative resources including designers, writers, and other agency personnel

Integration of content programs with brand campaigns to drive brand to demand.

Requirements

Excellent written communication skills in English (American English a plus)

Editorial mindset that seeks to understand what audiences consume and how to create it

BA/BS education or equivalent working experience

Experience creating content for the web and growing a social audience.

B2B marketing experience is a big plus

Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales.

Ability to analyze and present content and social performance

Experience with Wordpress, Google Analytics, Slideshare, and the top social channels (LinkedIn, Twitter, Facebook, YouTube primarily)

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Contact

Lisen Zethraeus

CMO

Why work with us?

We offer an opportunity to be part of changing an industry and work with some of the biggest companies and brands on the planet doing so.

Competitive salary

Wellness grant and occupational pension

A fun and entrepreneurial environment

Career growth opportunities

Workplace & Culture

We believe in working hard, challenging status quo, and having fun! Though we maintain a culture of a startup, we're working with some of the biggest names in the industry and competing with companies 100x times our size, meaning we need to be both professional, structured and fast-moving, all at the same time.

Our flat structure allows people to get involved at every level, forging a culture of collaborative entrepreneurship that will last however big we get. We’re agile and informal, which gives you the chance to really make an impact and be a part of making DanAds the leader in our industry!