In short :
- Creating a new marketing role at a fast-growing company
- Creating content our clients are interested in
- Sharing content on the channels they use
- Measuring the results of your content marketing activities
In more detail:
The majority of your role will be surrounding content marketing, but being a scale-up with a wide range of marketing activities from client projects, international events and PR to marketing activities, expect your role to be diverse and taking shape as we grow!
Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
This role requires a brand publisher mindset: to create the content our audience is looking for and then to optimize the path to conversion
Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution, and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. Understand the basic best practices of the main social media channels, which content and approaches work on each and why
Measurement and optimization of the program will be required on a regular and ongoing basis
Management of all creative resources including designers, writers, and other agency personnel
Integration of content programs with brand campaigns to drive brand to demand.
Requirements
Excellent written communication skills in English (American English a plus)
Editorial mindset that seeks to understand what audiences consume and how to create it
BA/BS education or equivalent working experience
Experience creating content for the web and growing a social audience.
B2B marketing experience is a big plus
Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales.
Ability to analyze and present content and social performance
Experience with Wordpress, Google Analytics, Slideshare, and the top social channels (LinkedIn, Twitter, Facebook, YouTube primarily)